KK Szeto is a well-known commercial director known for his humor and creative cinematography. He started his career
as a director in 2014 and has been involved in the production of numerous brands including HSBC, Pocari Sweat, Blue Girl Beer, DBS, San Miguel, MAC Cosmetic, Bupa, Panadol, etc. He also produced music videos with famous singers like ‘About Time’ by MC Cheung tinfu, ‘Call My Name!’ by COLLAR, and ‘@princejoyce’ by Joyce Cheng.
KK started pursuing his dream of becoming a director since high school after watching Pulp Fiction, The Dreamers and Paris Texas .His influential directors are Quentin Tarantino, Wim Wenders and Stanley Kubrick, who inspired KK’s unique style. He also strives to explore different approaches and capture aesthetic imagery in his works. The category of television commercials he has produced includes household products and skincare . , Telecom, Financial Services, Food & Beverage, etc .